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Common Billboard Definitions:

  • Location – Address or description where the billboard is located.
  • Directional – The direction the billboard is seen from the driver’s perspective. A billboard with a directional of Right Hand/West Bound means that the driver will see the billboard on their right hand side as they are traveling west bound on that particular highway or road.
  • Face size – Height x width: Amount of space available on the billboard to utilize for the Advertiser’s advertising message.
  • Term – The length of the contract.
  • Monthly Net Rate – The amount of rent the Advertiser pays to JGI Outdoor each month.
  • Illumination – Most JGI Outdoor billboards are illuminated. These billboards are illuminated from dusk to midnight, seven days a week. Longer periods of illumination are available. Please contact an account executive for more information.
  • Light credit – Light credits are issued from the time that the lights are reported out to JGI Outdoor through the time that the lights are repaired. The light credit is 15% of the Advertiser’s daily rent.
  • Traffic Count – The amount of cars, which travel past the billboard each day. The number counts are provided by the Texas Department of Transportation, Mapping and Records Department.
  • Artwork – Miniature, to scale, version of what the billboard will look like once the advertising copy is installed on the billboard.
  • Artwork Scaled “Camera-ready” – In order to produce advertising copy to be displayed on the billboard, a piece of camera-ready artwork must be created proportionately scaled to the size of the billboard face, including logos, photographs, colors and tag lines. For example, ¼" = 1’.
  • Artwork Fee – Cost to the Advertiser for JGI Outdoor to consolidate the Advertiser’s artwork components into a scaled piece of artwork. Cost includes scanning logos and/or photos, preparing the initial layout, sending the Advertiser a color proof for their approval and one set of revisions.
  • Artwork components – Desired Logos, text information, tag lines, colors, photos and/or clip art Advertiser wants to incorporate into their design that JGI will use to create the “camera-ready” artwork proof. JGI will need the artwork components from Advertiser in order to create the proof.
  • Proof – If JGI Outdoor creates Advertiser’s camera-ready artwork JGI Outdoor will provide a color proof to Advertiser for approval. In some cases where Advertiser provides JGI Outdoor with the final camera-ready artwork, JGI Outdoor will provide a color proof to Advertiser for approval. JGI Outdoor will not proceed with production until an artwork proof has been approved by Advertiser.
  • Artwork Specs – Specific guidelines to follow when Advertiser is providing the final camera-ready artwork and disk to JGI Outdoor. The specs can be provided upon request.
  • Vinyl – All twelve-month contracts include at least one free printed vinyl.
  • Production Time – The time it takes to produce and hang the Advertiser’s copy on the billboard. Depending upon the territory, production time can run between 7 to 14 days once the final approval is received from the Advertiser.
  • Copy Change – Full or partial copy changes can be requested by Advertiser at any time. The cost is based on the amount of copy that needs to be changed.
  • Extension – Part of the advertising message, which extends outside the face of the billboard. Usually on the top or sides of the billboard face. Extension costs are based on size, and some billboards have a maximum height. Extensions are often used to draw additional attention to the advertising message.
  • Skirt Snipe – Centered directly below the face of the billboard. Often used to add one more message to the billboard, without crowding the face of the billboard. For example: “Open to the Public”, a phone number, or web address. JGI Outdoor offers three different size options based on the width of the billboard. Skirt snipes are never any taller than 2 feet.
  • Banner – Normally installed diagonally in the upper left or right hand corner of the billboard face. Banners are often used to let the public know for example: “Coming Soon”, “Now Open”, etc. Cost is based on size and installation.